When I first started photography, it was all about my love for creating beautiful images of the people and settings around me. When I started my photography business, I developed an equal passion for the art of personal and business branding, building a local and online presence, and growing this business I love to reach more people - specifically those people who connect with my mission statement and value the services that I have to offer. Luckily as a photographer and budding videographer, I have opportunities to create new interesting content every time I have a photo session....it's kind of what I do. I can use that content to share what I do with my followers and potential clients, and it builds consistency and confidence in my brand. For many non-photographer business owners, creating quality branded content is not so easy! So I'm here to help!
Personal and business branding is one of the most important things a business can do, especially in today's world. If you or your business does not have a clear message about who you are and what you do and why you do it the best, then your target audience is either going to be 1. UNAWARE that you even exist, 2. UNSURE of what benefit you have to offer them, and/or 3. UNCONVINCED that you are really the expert you claim to be. And in a digital age, if you don't have visual evidence of these things to share in your newsletters, website, email marketing, and social media, you run the risk of being overlooked in favor of someone else who does.
It's not just about a nice head shot. It's not just about killer product photography. It's about communicating your story through media that creates personal connections and builds your community. It's about showing your "behind the scenes" moments, peeling back the curtain so that people see who you really are, where you came from, and where you're going. It's about being authentic, and sharing your beliefs that are the heartbeat of everything you do.
As a small business owner, I have been thrilled and amazed and in awe of the growth in my business and the personal relationships I have been able to develop with my clients and my community by creating an intentional brand, and sharing who I am and what I do with my community. I would love to be part of that process for your business. I would love to help you create images and video that reflect and reinforce your brand. Because...it's kind of what I love to do. Contact me today for a free consultation and more info about a special introductory rate for new business clients.